Your existing client base provides the platform to fund future growth, and all businesses need to have a constant understanding of:
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Who their clients are; |
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The profitability of client types and segments, beyond just revenue and “dollar spend” analysis; |
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What can be done to make clients buy more (and more frequently) from the organisation. |
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Effective client retention models; |
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Service delivery mechanisms tailored to identified segments / buying factors; |
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Client satisfaction measurement tools and benchmarking analysis; |
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Programmes for promotions and marketing to existing clients. |