Your existing client base provides the platform to fund future growth, and all businesses need to have a constant understanding of:

	Who their clients are;
	The profitability of client types and segments, beyond just revenue and “dollar spend” analysis;
	What can be done to make clients buy more (and more frequently) from the organisation.

We work with clients to build and implement:

	Effective client retention models;
	Service delivery mechanisms tailored to identified segments / buying factors;
	Client satisfaction measurement tools and benchmarking analysis;
	Programmes for promotions and marketing to existing clients.